Galaxy DNA #02: Galaxy One’s Sales Division – Discover the secret to evolving from tech salespersons to strategic advisors

Are we approaching an era where tech products and services can sell themselves?

The landscape of tech sales is evolving at an unprecedented pace. Businesses today are more informed than ever, equipped with vast amounts of data that empower them to make independent decisions when investing in software and IT services. From in-depth online research to AI-driven chatbots and automated demos, many buying journeys now happen without direct human interaction. This begs the question: Will we reach a point where technology eliminates the need for sales professionals?

In this edition of Galaxy DNA, we spotlight Galaxy One’s Sales Division — a young, agile force in the tech ecosystem asking tough questions and offering real answers. They’re not only adapting to a changing sales landscape but also helping define what the future of tech sales should look like.

Technology Has Changed the Game –  But Not the Purpose 

As organizations shift toward full-scale digital transformation, investments are moving from stand-alone tools to integrated cloud solutions, AI, and big data. According to Forrester’s 2024 report, IaaS is expected to nearly double its market share from 2022 to 2028, with players like Google Cloud and AWS leading the charge.

Buyers are more informed than ever. They’ve seen the demos, read the “white papers”, and compared features long before sales get involved. But this doesn’t mean tech sales is dead — it means the role must evolve.

“At Galaxy One, this shift is an opportunity to move from selling products to enabling progress — positioning salespeople as strategic advisors who understand both technology and business transformation.”, Mr. Lưu Bá Dũng – Deputy CEO, Galaxy One.

What Machines Can’t Do: The Human Advantage

No matter how advanced AI becomes, it can’t replicate empathy, nuance, or trust. In complex B2B sales, relationships still matter. Clients look for alignment, reassurance, and a partner who understands their organization from the inside out.

This is where skilled sales professionals shine. They bridge gaps, anticipate resistance, and co-create solutions that resonate on both a strategic and emotional level.

Galaxy One: Turning Youth into an Edge 

The tech market is constantly evolving, and so are its competitors. That’s why Galaxy One is committed to continuous transformation — starting with a deep reflection on its internal strengths and competitive positioning.

Within the Sovico ecosystem, Galaxy One serves as the centralized technology procurement and infrastructure partner for its member companies. This role offers a unique advantage: the ability to work across multiple industries while gaining deep, strategic insight into each client’s needs, motivations, and internal processes. These insights fuel ongoing improvements in products, services, and operations — all to ensure Galaxy One is ready to scale and serve clients beyond the Sovico network.

At the same time, as a member of Galaxy Holdings, Galaxy One actively collaborates across the ecosystem to deliver comprehensive, end-to-end technology solutions. Rather than competing on individual service layers, the company taps into shared strengths to create powerful, integrated offerings that deliver greater value.

A Breakthrough Year: 2024 Milestones  

In 2024, Galaxy One restructured its business model to put customer-centricity at its core. The Sales team stepped closer to clients, aligned with their processes, and used internal resources to tailor solutions.

A Message to Future Tech Sellers

Tech is reshaping sales – but can it ever fully replace human expertise? 

There’s no denying that AI, automation, and self-service platforms are transforming the way businesses purchase technology. Buyers now have the tools to research, compare, and even commit to purchases without ever speaking to a sales representative.

But will technology ever truly be able to sell itself entirely? Or will human sales professionals evolve into strategic advisors, playing a crucial role in complex, high-value deals?

At Galaxy One, the belief is clear: The future isn’t about replacing humans with technology – it’s about harnessing technology to enhance human capabilities. The tech sales professionals who will lead the industry forward are those who embrace AI as an ally, leverage data to deepen customer relationships, and position themselves as trusted consultants rather than mere transaction enablers.