The partnership connects BE’s mobility services with the Vietjet SkyJoy loyalty program, bringing additional benefits to millions of customers while creating new growth opportunities for both businesses.
Ho Chi Minh City, October 21, 2026 – Be Group and Galaxy Joy, the developer and operator of Vietjet SkyJoy, the loyalty program of Vietjet Air, have officially signed a strategic partnership to seamlessly connect the mobility and aviation ecosystems, creating added value for customers of both parties.
Through this partnership, both parties will leverage the strengths of their respective ecosystems to expand their reach among potential customer segments. With BE’s extensive mobility service network and Vietjet SkyJoy’s community of nearly 21 million members, Be will have greater opportunities to engage customers interested in travel, aviation, and reward point accumulation, enabling the development of promotions tailored to their needs.
For Galaxy Joy, the partnership with Be Group expands opportunities for members to earn SkyPoint through everyday mobility services, complementing existing earning opportunities associated with aviation and travel. This allows members to enjoy loyalty program benefits across a wider range of everyday activities.
Specifically, Vietjet SkyJoy members can earn SkyPoint when booking BE services directly through the SkyJoy app. To mark the launch of the partnership, the two parties are offering 4x SkyPoint on BE bookings made through the SkyJoy app from October 21 to November 21, 2026, helping members accumulate reward points faster toward flight redemptions.
Ms. Hoa Lan Huong, General Director of Galaxy Joy, shared:
Our partnership with Be Group marks a step forward in Vietjet SkyJoy’s growth strategy, expanding SkyPoint earning opportunities for nearly 21 million members to include services that are part of their everyday lives. We expect the combination of our two ecosystems to deliver more practical benefits to members while laying the groundwork for further collaborative initiatives.
A representative of Be Group stated:
For BE, every technology-driven connection is more than simply integrating another service into our platform. It is an opportunity to create broader value: offering customers greater convenience, improving business outcomes for corporate partners, and contributing to higher earnings for our driver-partner community. Our partnership with Vietjet SkyJoy reflects BE’s commitment to building an open platform by proactively connecting with businesses across diverse sectors, leveraging each party’s strengths, expanding growth opportunities, and jointly delivering more meaningful experiences for Vietnamese consumers.
Building on this agreement, Be Group and Galaxy Joy will continue to explore opportunities for collaboration and develop additional initiatives that connect services with customer benefits. Both parties aim to leverage their respective ecosystem strengths to enhance user experiences and build a sustainable, long-term partnership.
| About Vietjet SkyJoy Launched in May 2023, Vietjet SkyJoy has rapidly grown to nearly 21 million members, establishing itself as one of Vietnam’s leading loyalty programs in the aviation and travel sectors. Members can earn SkyPoint through Vietjet flights, banking services, travel, shopping, and more, then redeem their points for a wide range of rewards, including flight tickets and vouchers from over 1,200 reputable partners across travel, dining, entertainment, and retail. Learn more about Vietjet SkyJoy: https://skyjoy.vietjetair.com/ |
| About Be Group Be Group Joint Stock Company, part of the VPBank ecosystem, is a Vietnamese technology company that owns and operates the BE super app. With the ambition of becoming an indispensable everyday assistant for Vietnamese consumers, BE has developed a multi-service ecosystem spanning ride-hailing (beBike, beCar), delivery and food (beDelivery, beFood), home services (beHome – home cleaning), multi-modal ticket booking (metro, flights, trains, and intercity buses), finance, insurance, telecommunications, and more. With an extensive service network nationwide, Be Group is committed to delivering comprehensive, convenient solutions that support the modern lifestyles of Vietnamese consumers. |
