Vietjet SkyJoy, the airline’s flagship loyalty program, has achieved a major milestone with a valuation of USD 140 million among 170 global airlines, according to the 2026 report by On Point Loyalty.
The ranking was developed based on an analysis of more than 170 airlines and over 50 in-depth evaluation criteria, highlighting the growing role of loyalty programs as strategic financial assets capable of generating stable revenue streams and strong profit margins.
SkyJoy ranked among the Global Top 100 in the On Point Loyalty Report 2026
Being recognized among the Top 100 Most Valuable Loyalty Programs in the 2026 On Point Loyalty report marks a proud achievement for GalaxyJoy — the operator of the Vietjet SkyJoy loyalty program. The milestone reflects the relentless efforts of the team and reinforces the position of a rapidly growing and sustainable “Made in Vietnam” loyalty platform on the global stage.
Launched in May 2023, SkyJoy has steadily established itself as a pioneer in Vietnam’s digital Loyalty & Lifestyle sector, with more than 18 million member accounts and an ecosystem of over 1,200 redemption partners across Vietnam and international markets. Its impressive user scale, rapid growth trajectory, and ability to deliver multi-industry loyalty experiences have been key factors behind its inclusion in the global Top 100 Loyalty Programs ranking.
Unlimited member experiences
Over the past three years, SkyJoy has continuously expanded a seamless and engaging member journey, where every touchpoint is connected through rewards, inspiration, and convenience within a unified ecosystem. From 0 SkyPoint flight ticket deals, flash sales on point packages, and redemptions starting from just 1 SkyPoint, to highly interactive gamification campaigns and exclusive privileges from Vietjet, HDBank, LynkiD, and numerous lifestyle, dining, and entertainment brands — SkyJoy offers more than rewards; it delivers a dynamic and ever-evolving lifestyle experience for its members.
Each campaign is designed to bring SkyPoints closer to everyday life, enabling members to earn, redeem, and maximize value effortlessly throughout every journey.
Exciting Activities Celebrating SkyJoy’s 3rd Anniversary
The member experience journey has become increasingly tangible as users not only accumulate points more frequently but also proactively redeem them for practical benefits, particularly within the aviation category. The growing popularity of reward redemptions — especially Vietjet tickets and Fixed Point flight rewards — demonstrates SkyJoy’s ability to effectively transform points into real-world experiences.
This reflects the program’s successful multi-channel earn-and-burn model, which not only enhances member engagement but also strengthens connectivity across touchpoints within the Sovico ecosystem.
Expanding merchant & partnership ecosystem
SkyJoy continues to expand its merchant network and partner ecosystem, now featuring more than 1,200 redemption brands across diverse industries. Alongside the development of its non-bank partner network — including 23 partners, 7 newly onboarded partners, 43 collaboration campaigns, and nearly 110,000 vouchers launched in Q1 2026 — SkyJoy has also established strategic partnerships such as AirAsia MOVE to connect the Southeast Asian digital ecosystem and optimize point exchange experiences between AirAsia Points and SkyPoints.
At the same time, SkyJoy has accelerated collaboration models with WOGI, Got It, and Galaxy Pay, notably through its Loyalty SoftPOS solution that integrates payment and loyalty capabilities on a single platform. This innovation helps merchants strengthen customer retention, encourage repeat purchases, and drive revenue growth.
These achievements demonstrate SkyJoy’s growing role as a flexible loyalty platform capable of connecting brands, partners, and users across the digital ecosystem.
Technology excellence reinforcing market position
Since its launch, SkyJoy has continued to solidify its position as an innovative loyalty platform through a series of prestigious domestic and international awards, including Better Choice Awards 2023, ASOCIO 2024, and Asia Pacific Loyalty Awards 2025. These recognitions highlight SkyJoy’s advancing technological capabilities and expanding loyalty ecosystem.
Its inclusion in the Top 100 Most Valuable Airline Loyalty Programs 2026 by On Point Loyalty further underscores SkyJoy’s growing appeal in elevating member experiences and bringing Vietnamese loyalty value closer to global standards.
| Vietjet SkyJoy is developed and operated by Galaxy Joy, a member company of Galaxy Holdings’ Digital Ecosystem under Sovico Group.
To celebrate its 3rd anniversary, SkyJoy is launching the “Journey Everywhere – Match & Fly” campaign from May 18 to July 18, 2026 on the SkyJoy app, featuring total prizes worth up to VND 20 billion, including 30 Vietjet flight tickets, 10,000 Vietjet vouchers, 12,000,000 SkyPoints packages, 10,000 Gold Lite upgrade packages with 30-day airport priority privileges, and thousands of dining, shopping, and entertainment vouchers. Download the SkyJoy app and join here. |
