Description

Responsibility

Senior Marketing Manager is responsible for the integrated marketing & communication strategy & execution to build awareness of SkyJoy Loyalty Program and promote engagement acvities for members & partners. The individual will work closely with Product, Commercial and Data & Analytics to develop and execute marketing activities and campaigns.

• Strategic planning and concept development for key multi channel’s marketing campaigns and activities in the year. Execute marketing strategies, initiatives and manage relating branding or event campaigns.
• Manage cross-functional initiatives that bring positive impacts on brand and business performance
• Manage consistent brand communications across all public and customer channels
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Supervise and report on monthly/quarterly/yearly marketing KPIs. Tracking performance of all brand marketing campaigns, make sure all Brand Health Scores are achieved.
• Undertake market research studies and analyze the results in order to understand the market and customer tastes.
• Monitor industry best practices. Integrate best practices to ensure optimal results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation
• Provide leadership and direction to team towards the achievement of goals and objectives. Guide and motivate team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.

Requirements

1. Education & Work Experience

• University degree in business or related discipline
• BS/BA in Marketing or related field
• Minimum 7 years of marketing experience, with 3 years’ experience at manager level
• Marketing experience in travel, airline, lifestyle, OTA or retail is preferred
• Experience with interated marketing communication
• Experience with new media, mobile marketing and digital advertising
• Experience with social media (Facebook, Tiktok), or creative media industry is a plus

1. Skills & Personal Attributes

• Detail-oriented with the ability to manage projects from inception through execution
• Excellent communication skills, both verbal and written
• Comfortable with data, analytics, CRM and loyalty programs coupled with creativity and a passion for branding
• A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Entrepreneurial, self-starter with hands-on approach

Benefits

• Competitive salary package (Base salary and performance bonuses).
• Probation period salary is 100% of the official salary.
• Comprehensive health and accident insurance.
• 15 days of annual leave.
• Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
• A creative and modern working environment.

Please send your CV to email: talent@galaxyholdings.co